
Published 01 May 2023
Euphoric club kid aesthetics and classic British punk merge with counter-cultural Americana and pop art horror motifs to inform the experimental mood of Halloween 2024. Inspired by our A/W 24/25 Fashion Direction Radical, this visual download highlights the key influences set to impact this commercially lucrative, youth-driven calendar event.



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London Fashion Week’s established names played it safe and reworked their signature silhouettes, while up and coming talent (a roster of new designers featured on the schedule alongside noteworthy outings from MA graduate collections), drove the city’s runways forward with a less-is-more approach that felt fresh and...