
Published 29 November 2023
From a continued focus on nostalgia-fuelled cartoons to an across-the-board celebration of carnivalesque hedonism – alongside the prevailing influence of AI and digi-aesthetics – the S/S 2025 festival season is rooted in both whimsy and experimentation. Inspired by our Fashion Direction Circus, expect phygital line-blurring and eccentric proportion play to have a major impact among young consumers.



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In this popular annual suite of reports, we identify three overarching themes – an alternative spirit, curated lifestyles and a sports & active focus – influencing the seven key youth style collectives to have on your radar for 2027 and beyond.
Exploring their looks and...