
Published 29 November 2023
From a continued focus on nostalgia-fuelled cartoons to an across-the-board celebration of carnivalesque hedonism – alongside the prevailing influence of AI and digi-aesthetics – the S/S 2025 festival season is rooted in both whimsy and experimentation. Inspired by our Fashion Direction Circus, expect phygital line-blurring and eccentric proportion play to have a major impact among young consumers.



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The Spring/Summer 2027 womenswear season got off to a flying start in New York where we saw the catwalks replace power tailoring with a new era of romantic femininity full of pretty florals, lace, ruffles and a flower garden of uplifting pastels, all creating a gentler, more relaxed mood for next summer.