
Published 29 November 2023
From a continued focus on nostalgia-fuelled cartoons to an across-the-board celebration of carnivalesque hedonism – alongside the prevailing influence of AI and digi-aesthetics – the S/S 2025 festival season is rooted in both whimsy and experimentation. Inspired by our Fashion Direction Circus, expect phygital line-blurring and eccentric proportion play to have a major impact among young consumers.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...