
Published 29 November 2023
From a continued focus on nostalgia-fuelled cartoons to an across-the-board celebration of carnivalesque hedonism – alongside the prevailing influence of AI and digi-aesthetics – the S/S 2025 festival season is rooted in both whimsy and experimentation. Inspired by our Fashion Direction Circus, expect phygital line-blurring and eccentric proportion play to have a major impact among young consumers.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Inspired by the rustic and nature-driven yet highly sophisticated aesthetics of our A/W 27/28 Fashion Direction Elemental, this visual download highlights 10 must-know trends for the 2027 winter outdoor season, from protective...