Published 19 January 2024

10 min read

From a 60s mod resurgence and ‘grandpa core’ to Y2K evolutions and 2010s nostalgia, young tastemakers continue to look to the past for creative inspiration. Elsewhere, diverging sportswear cohorts amp up self-expression, and girlhood stays centre stage. Here, we highlight the 16 major Gen Z trends set to make a commercial impact in 2024 and beyond.

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