Download Your Complimentary Report
Our Future Consumer Life Cycle 26/27 report spans youth to later life, covering Gen Alpha, Gen Z, millennials, Gen X and baby boomers. These cohorts have more in common than you might expect: as our world becomes increasingly connected, consumers’ problems and aspirations transcend demographic divides.
In this strategic guide, we’re looking ahead to 2026/27 to understand how the generations are changing, and what they’ll want in the years to come.
About Stylus
Stylus is the trends intelligence partner for forward-looking brands and agencies. We forecast consumer futures to empower confident decision-making and inspire successful innovation.
We are the trusted authority for expert analysis and verified insights across 20 sectors, transcending regional and industry boundaries. Our dedicated team of global specialists add practical, commercial analysis to the insights that matter to you.
With Stylus, you can make real-world impact and build business value – creating better futures for you, your business, people, and the planet