Published 28 February 2022

Author
Estella Shardlow
18 min read

What will be the foremost concerns and defining values of each generation in 2040? From the post-Alphas through to boomers, we forecast how six different consumer cohorts are likely to be confronting key life stages and societal challenges in 2040, and decode the values shaping their respective futures.

The Consumer of 2040: Generations

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Indian Youth Culture: Work, Wellness & Relationships

Indian Youth Culture: Work, Wellness ...

Indian Youth Culture: Work, Wellness & Relationships

Indian Youth Culture: Work, Wellness ...

Indian Youth Culture: Work, Wellness & Relationships

Representing 27% of India’s population – about 388 million people – India’s youth (aged 15-29) are a growing force both at home and abroad (Unicef, 2023). While many are optimistic about both their own and India’s...

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