
Published 09 December 2024
As discussions about Gen Z’s sexual activity (or lack thereof) continue, young people are exploring their sexualities and the circumstances in which they have sex. For some, this means opting for monogamous relationships over casual encounters, while young women are increasingly considering abstinence as a form of political empowerment.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The