Last year, the company selected Viva Magenta (TCX 18-1750) – an animated crimson that represented strength, inclusivity and self-expression. Its 2024 successor, Peach Fuzz, is calmer and more comforting, intended to conjure feelings of peace and serenity following a year of “turmoil in many aspects of our lives”.
“A cosy peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, [...] offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director of Pantone Color Institute. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
Colours that support healing, recovery and contemplation will be extremely relevant for 2024, so we expect to see this highly commercial colour embraced across industries, particularly in homeware, fashion, beauty and packaging.
We explore this need for cocooning warmth, softness and comfort in our Spring/Summer 2024 Direction Soft Surrealism. For shades similar to Pantone’s Peach Fuzz, see Peach Flush and Pale Fawn in our Autumn/Winter 24/25 Colour Spectrum.