The trend for customisation advances as luxury car brands expand their bespoke colour services to allow customers to express their own personalities and lifestyles more visibly. Cult-classic hues are experiencing a resurgence, while fun and flamboyant colours embody upbeat, diverse and contemporary ways of living.

Luxury carmakers demonstrate high levels of opulence and craftsmanship in exquisite, limited-edition and bespoke vehicles. Warm finishes and tailored textiles convey history and character, while sleek black tones emphasise exclusivity in sporty designs. For customers who prioritise relaxation, comforting tactile and visual cues enhance a sense of wellbeing.

Cutting-edge looks are key to the all-new design language of EVs, signifying ultra-modern technologies and innovative in-car experiences. Visions of future mobility manifest in striking cosmic effects, cool hues and slick finishes in a futuristic aesthetic that aligns with our A/W 23/24 Colour & Materials Direction 'Beyond' (a direction informed by a confronting reality and an adventurous, escapist mindset, and manifesting in analogue digital aesthetics, heightened colours and bio-engineered materials, amongst other ways).

Car manufacturing emits copious amounts of carbon dioxide and shrewd brands are increasing their use of recycled, recyclable and renewable raw materials to lessen this impact. The past year has seen a rapid increase in the adoption of eco-friendly materials, particularly in pioneering EVs where sustainability is non-negotiable.