Beauty Trend Guide

Stand out in one of the most competitive sectors.


Skincare continues to be the most dynamic beauty market, evolving at breakneck speed with the needs of consumers. Now, make-up and haircare are learning from this category leader, adapting skincare formats, claims and caring elements into their own offerings to commercial success.

Discover three key trends and commercial avenues to explore across three key categories: skincare, make-up and haircare.

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