Stylus Enters New Era with Acquisition by GlobalData
Published 10 July 2025
London, 10 July 2025 – Stylus, the trends intelligence business, today announced its acquisition by GlobalData PLC, a leading data, insight and technology company. The move marks a significant milestone in Stylus’s journey to deliver on a shared vision of leading the consumer trends and analytics market, delivering exceptional insights and services to brands and agencies across the world.
By joining forces, Stylus will have access to GlobalData’s extensive resources, regional scale, data and AI systems, strengthening its ability to deliver deeper insights, more advanced analysis, and tailored tools and solutions to better support its members’ innovation and research goals.
A new era for trends intelligence
The move will see Stylus’s offering bolstered through:
- Consumer trends analysis, brand scorecards, and consumer sentiment using insights from GlobalData’s Ai Palette
- Quarterly consumer surveys on international consumer lifestyle trends and spending priorities
- Insights into consumer brands’ online advertising strategies, as well as cross-industry product launches.
Mike Danson, CEO of GlobalData PLC, says: “This acquisition represents a strengthening of GlobalData’s consumer innovation intelligence solution by combining our proprietary data and AI platform with Stylus’s leading insights on consumer trends, as well as leveraging the technology capability of our recent Ai Palette acquisition.”
Established in 2009, Stylus was built on a fundamental belief that to meaningfully innovate, consumer-facing businesses must understand trends beyond their own sector. This guiding principle still stands true today, with the business now delivering actionable insights and foresight spanning 20 industries, to 600 brands, agencies and businesses across the world.
“This week's announcement marks a pivotal moment and the start of an exciting new era for Stylus,” says Max Worth, previously Managing Director of Stylus. “I'm incredibly proud of what the team have achieved and built over the past 15 years. Stylus has played a critical role in redefining the trends landscape – shifting the industry from narrow silos to a dynamic, cross-sector powerhouse. And now, with GlobalData, I believe we will be uniquely positioned to bring in a new era of trends intelligence.”
“Our mission at Stylus has always been to empower our members to excel,” adds Claudia Shapiro, Chief Revenue Officer at Stylus. “Joining the GlobalData family lets us fast-track that mission, bringing our members even greater insights, tools, and support. The foundation we've built remains strong. Now, we're ready to unlock new possibilities and are excited to help our members supercharge their growth.”
For more information
For comment from Stylus, please contact: press@stylus.com
For comment from GlobalData, please contact: pr@globaldata.com
Notes to Editors
About Stylus
Stylus is the trends intelligence partner for forward-looking brands and agencies. We forecast consumer futures to empower confident decision-making and inspire successful innovation.
We are the trusted authority for expert analysis and verified insights across 20 sectors, looking beyond regional and industry boundaries. Our dedicated team of global specialists add practical, commercial analysis to the insights that matter to you.
With Stylus you can make real-world impact and build business value, creating better futures for you, your business, people and the planet.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help clients decode the future, to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.