Navigating New Luxury Dynamics: What Brands Need to Know
Published 20 May 2026
Ruth Slater
“When we talk about new luxury, we’re talking about how brands have to stop treating these [consumer] groups as one segment, and really speak to them very differently,” explains Dr Antonia Ward, Stylus’s Chief Futurist. “They also have to understand the other variables affecting the luxury sector.” Speaking on GlobalData's Instant Insights podcast, Dr Ward unveils what some of these variables are, as well as how luxury travel and wellness are being redefined in today’s market.
Dr Ward joined host Holly Anness-Bradshaw on Instant Insights, produced by the GlobalData Strategic Intelligence team, to delve into the evolving landscape of luxury, building on the trends intelligence produced by the Stylus team for our latest report series, New Luxury Dynamics.
The episode explores some of the key trends set to shape the future of luxury – from the dual impact of the great wealth transfer and splintering wealth ladder, to Dr Ward’s (half) bet on ecological stewardship as the future of luxury leisure.
Listen to the full conversation to dive into Dr Ward’s insights and the commercial opportunities that abound for brands across industries.
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