The modern beauty buyer is ingredient-savvy, product-hungry and ready to jump on board the trends that will help them achieve their goals and be their most authentic self. But what are the key trends influencing the must-have products for the year ahead?
London, May 26, 2023 - Stylus, the expert source for trends and insights, has published its latest beauty product trends forecast: Beauty’s Skin-Focused Future, a look at some of the most pertinent and profitable trends for the year ahead.
These insights offer a distilled view of Stylus’ wider category reporting – Beauty Product Projections – which span skincare, haircare, make-up, fragrance, supplements and bodycare.
Diving into beauty’s most dominant market – skincare – Beauty’s Skin-Focused Future outlines the category’s growing influence across make-up and haircare trends and innovation, detailing three key trends and nine approaches that product creators and brand marketers need to look out for. From increased interest in the skin’s microbiome to the continued ‘skinification’ of haircare, this forecast provides crucial insights into the products, ingredients and marketing approaches that will resonate with future beauty consumers.
“Haircare has come in leaps and bounds, reinventing itself from a fairly functional two-for-one drugstore category to rival skincare in its nuance, complexity and cult product offering. Packaging and marketing are key to success, with vibrant packaging, social-media-driven lifestyle aesthetics and wellbeing-driven ritualisation,” says Lisa Payne, Stylus’ head of Beauty Trends.
Discover the key trends set to impact product innovation across make-up, hair- and skincare in your copy of Beauty’s Skin-Focused Future here.
Beauty Projections 2023 covers: Make-Up, Haircare, Skincare, Fragrance, Supplements, Bodycare, Wellness, Product Design, Visual Design, Marketing, Technology.
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At Stylus, we uncover trends, predict change, and provide the intelligence that helps businesses prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’re trusted by the world’s leading brands, agencies and businesses: to help them reveal what’s possible, not just predict what’s probable.
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