Published 08 August 2022

Author
Elspeth Taylor
18 min read

Biases embedded in technology affect consumers across industries, from beauty to finance. We explore how brands can redress this for Black consumers in particular by creating more equitable and satisfying digital experiences – highlighting tech’s allyship opportunities, design that centres diverse needs, and the imperative to re-engineer tech workforces.

Addressing Algorithmic Bias

Tech Tools Prioritising Black Users

Tech’s Diversity Reckoning: Advancing Education & Black Talent

Bias is often encoded in the data sets and algorithms that power machine learning, as discussed in Techquity and 10 Tech Trends for 2022. With consumers increasingly aware of digital discrimination – and its effects widespread – brands must better understand and proactively address this issue. We highlight efforts to engineer better systems.

Bias is often encoded in the data sets and algorithms that power machine learning, as discussed in Techquity and 10 Tech Trends for 2022. With consumers increasingly aware of digital discrimination – and its effects widespread – brands must better understand and proactively address this issue. We highlight efforts to engineer better systems.

Summary

Addressing Algorithmic Bias

Bias is often encoded in the data sets and algorithms that power machine learning, as discussed in Techquity and 10 Tech Trends for 2022. With consumers increasingly aware of digital discrimination – and its effects widespread – brands must better understand and proactively address this issue. We highlight efforts to engineer better systems.

Tech Tools Prioritising Black Users

From camera technology to voice recognition and search tools, tech companies are addressing the white-centric perspective embedded in product design. Underscoring the commercial importance of doing so, Black Americans say they would pay up to 1.2 times more on average for products and services that better meet their needs (McKinsey, 2021).

Tech’s Diversity Reckoning: Advancing Education & Black Talent

While the key to designing inclusive tech is more diverse tech teams, just 4% of executive leadership in large tech companies is Black (Kapor Center, 2022). Executives also overlook key issues: only 17% of tech product managers rate diversity and inclusion as top design priorities (McKinsey, 2022). Recently launched programmes chip away at these issues.

Decoding Digital Discrimination

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Topics

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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AI Healthcare & Personalised Medicine: Wired Health 2024

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