The Psychedelic Renaissance: Commercialising Sensory Wellness
Mainstreaming Mental Health: Programming, Stores & Services
Beauty Brands Harness Integrative Health
Kids’ Retail: Socialising Wellness
Pioneering brands like Netflix and British department store Selfridges are responding to curiosity about the health-boosting aspects of mind-altering substances, driven by the ‘psychedelic renaissance’ (rising consumer and scientific interest in hallucinogens). New documentaries, content platforms, ‘trip’-mimicking store experiences, metaverse-hosted therapy, and psychedelia-fuelled messaging are all growing in relevance.
Pioneering brands like Netflix and British department store Selfridges are responding to curiosity about the health-boosting aspects of mind-altering substances, driven by the ‘psychedelic renaissance’ (rising consumer and scientific interest in hallucinogens). New documentaries, content platforms, ‘trip’-mimicking store experiences, metaverse-hosted therapy, and psychedelia-fuelled messaging are all growing in relevance.
Summary
The Psychedelic Renaissance: Commercialising Sensory Wellness | Pioneering brands like Netflix and British department store Selfridges are responding to curiosity about the health-boosting aspects of mind-altering substances, driven by the ‘psychedelic renaissance’ (rising consumer and scientific interest in hallucinogens). New documentaries, content platforms, ‘trip’-mimicking store experiences, metaverse-hosted therapy, and psychedelia-fuelled messaging are all growing in relevance. |
Mainstreaming Mental Health: Programming, Stores & Services | Supporting consumers’ recovery from Covid’s aftershocks, astute beauty, sports brands and art institutions – from Dutch retailer Rituals to Palais de Tokyo – are now nurturing ‘mental wealth’. Media players are producing new platforms and programming aimed at preventing mental distress, while therapy organisations are supplementing closed clinics with high-street spaces. |
Beauty Brands Harness Integrative Health | Covid-19 has supercharged the appetite for 360° medi-beauty – 74% of consumers globally want the industry to make them feel – not just look – better (Unilever, 2021). Consequently, beauty and ‘tweakment’ brands like Haeckels (UK) and Modern Age (USA) are taking a much more intensive, ‘functional’ approach to self-care, encompassing sex, sleep, ageing well and gut health. |
Kids’ Retail: Socialising Wellness | With lockdown affecting many children’s mental, physical and developmental health – and screen time rising generally – brands are assuming caregiving roles, helping kids connect in-person and online. From Lego’s laundrette playscape to Nike’s move-to-win Roblox world, the best harness their imaginations, reflecting new forms of socialised wellness – see Entertrainment and 5 Social, Sports-Based Trends. |
Retail & Media's New Wellness Narratives
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.