Affordable, Family-Friendly EVs
Sustainable SUVs
Luxury-Level Progress
Fast, Furious – & Silent
The substantial cost of batteries (the most expensive component in an electric car) has pitched most EVs at the upper end of the car market – until now. As automakers ramp up EV production, battery costs are falling, with downward price pressure continuing to be exerted by Chinese carmakers expanding their exports. Consequently, new models are emerging that are priced to entice families to go electric.
The substantial cost of batteries (the most expensive component in an electric car) has pitched most EVs at the upper end of the car market – until now. As automakers ramp up EV production, battery costs are falling, with downward price pressure continuing to be exerted by Chinese carmakers expanding their exports. Consequently, new models are emerging that are priced to entice families to go electric.
Summary
Affordable, Family-Friendly EVs | The substantial cost of batteries (the most expensive component in an electric car) has pitched most EVs at the upper end of the car market – until now. As automakers ramp up EV production, battery costs are falling, with downward price pressure continuing to be exerted by Chinese carmakers expanding their exports. Consequently, new models are emerging that are priced to entice families to go electric. |
Sustainable SUVs | For decades, environmental campaigners have decried the growth in sales of gas-guzzling, CO2-emitting 4x4s. But now that SUV-shaped cars are becoming electrified, there’s no holding back on carmakers introducing more models of different sizes that look like tough off-roaders. We expect to see plenty of high-riding electric cars driving into 2024 and beyond. |
Luxury-Level Progress | The luxury end of the car market looks set to expand even further in 2024, as manufacturers pack premium models with high levels of performance, comfort and convenience, combined with cutting-edge technology, powered by the Internet of Things (IoT) and real-time information. Luxury carmakers are the ones developing the latest smart mobility technologies, such as retina recognition, autonomous driving and voice assistance. |
Fast, Furious – & Silent | While carmakers are focusing on making EVs more accessible to mass-market consumers, they’re not overlooking the enthusiast market. Performance variants of production cars have a strong tradition in the car industry; muscle cars, hot hatches and other re-engineered models have always had a strong appeal to a fanbase previously known as petrol- or gearheads. And despite EVs using neither petrol nor gears, carmakers and specialist manufacturers are unveiling high-performance modifications. |
Automotive Update New Cars for 2024 & Beyond


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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