Alcohol Packaging Pathways: 2022/23
The alcohol packaging market continues to be an enthralling space – both visually and functionally – with evolved consumer priorities increasingly reflected in creative, bold and memorable branding and design. Here, we curate standout products that represent progressive ideas around sustainability, conviviality, luxury and inclusion.
Playful Formulations
A More Sustainable Serve
Harnessing the Voice of Packaging
Non-alcohol brands are showcasing their taste and style with unapologetic, visually compelling, playful and often humorous packaging, demonstrating they don’t take themselves too seriously. While branding regularly promotes better-for-you product assets (from functional ingredient infusions to lighter libations), colours and patterns are used with joyful enthusiasm. For more, see The New Joy Equation.
Non-alcohol brands are showcasing their taste and style with unapologetic, visually compelling, playful and often humorous packaging, demonstrating they don’t take themselves too seriously. While branding regularly promotes better-for-you product assets (from functional ingredient infusions to lighter libations), colours and patterns are used with joyful enthusiasm. For more, see The New Joy Equation.
Summary
Playful Formulations | Non-alcohol brands are showcasing their taste and style with unapologetic, visually compelling, playful and often humorous packaging, demonstrating they don’t take themselves too seriously. While branding regularly promotes better-for-you product assets (from functional ingredient infusions to lighter libations), colours and patterns are used with joyful enthusiasm. For more, see The New Joy Equation. |
A More Sustainable Serve | A major imperative for the alcohol industry is to improve the sustainability and ethical credentials of packaging. This ambition is manifesting in multiple ways – from alternative (often more lightweight) materials for bottles to cleaner labelling practices. See Alcohol Packaging for the Sober Era for previous thinking on this. |
Harnessing the Voice of Packaging | While eating and drinking is innately an emotive and often social/communal experience, packaging offers an engaging and wide-reaching canvas for companies to make a statement – especially when it comes to offering expressions of solidarity with a cause, belief or occasion. This isn’t a new trend (see Contextual Packaging Trends); however, it remains an impactful brand strategy. |
Alcohol Packaging Pathways: 2022/23
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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